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Thank you for your kind words, Melinda. You bring up an important topic in transfusion medicine. Working towards diminishing the barriers that exist preventing marginalized groups from donating is essential for obtaining a blood supply that can serve the diverse patient population in need of transfusions. I too learned a lot from Dr. Callum about the efforts that are being taken to reach, inform and encourage those across various backgrounds to donate. With the increasing power of social media, this could serve as a useful tool for getting the correct information about the requirements for blood donation into circulation. I have included a link to a campaign that launched in Héma-Québec that focuses on recruiting Black blood donors to help treat sickle cell anemia. I am interested to see the outcome of this campaign. If successful, potentially a similar one can be implemented in Ontario.


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